I posted 31 posts resulting in 4,272 impressions and a 5.1% engagement rate, and 54 link clicks. Note: Spark the Journey was formerly Capital Partners for Education.

During the pandemic, our students and families were drastically effected. We pivoted our campaign to focus on meeting their new needs from paying for groceries, books, and more through an emergency funding request program. I had to get creative with our content as we moved to a virtual environment. While in this role I was also tasked with setting up our fundraising pages via GiveLively and creating video content for our virtual fundraising event. Our board pledged to match our donations far exceed our goal of $5K.

I was hired in October and had to hit the ground running to develop the GivingTuesday campaign by December 3rd. I filmed, edited and produced the video for the campaign in our featuring our staff. We raised $11K.